5 marketing practices to follow while sending bulk SMS

To send someone a quick text we use the short messaging service. It is easy and simple method of communicating with the ones we need to.

Many of you might be using SMS marketing strategies for the promotion of your business. And not just for promotional purposes, SMS is used by many industries for numerous things but the main thing is to communicate. They send bulk SMS to communicate with their audience and send single message to thousand people at the same time with a single click.

Bulk SMS is an effective marketing channel. To completely leverage the power of this channel, it is vital for businesses to follow some guidelines. Read on to learn more:

Get Permission

Start by making the users opt in. It is vital to ensure the customers have agreed to receive your text messages. Getting permission is one of the safest options to build a helpful bulk SMS database. Make it easy for users to join your SMS marketing list. And ensure they know how frequently they will expect SMS from you.

Keep the message direct

If you are preparing to send bulk SMS for promotional ad, avoid the appeal of including all the details in just 140 characters. A good SMS ad just lets the audience know "what's the offer for them" precisely.

Keep the message relevant

Do not over-emphasize the relevancy factor. Even if you create the most creative ad, it will not appeal if it’s not relevant to your audience. Consider major demographics and your target audience while creating your SMS message.

Personalize the SMS

SMS marketing demonstrates an exclusive chance to build a long-lasting relationship with your audience via personalized messages. Using the subscribers’ first name in your SMS is an impressive way to make them feel special and valuable. Text in Bulk, the bulk SMS service provider, offers this option of personalization to their users.

Time it right

If your SMS is not timed right, it will not appeal your audiences even if it is exciting, creative and relevant SMS ever. Schedule you message the right time according to the local timing with the help of the area code of the numbers.

An SMS sent during the day when people are busy might not get the same response as one sent at evening. You might wonder, are SMS sent in early morning or late-night effective? Timings rely on the characteristics or preferences of your target audience. Repeated testing for timing is the best way to find the "appropriate" time.

Hence, by following these five points you can get your desirable user base and plan out other promotional ventures well.

Happy texting!