5 Features of Bulk SMS Service Helpful for You to Use Efficiently

After you have determined that bulk SMS service is best as a promotion tool, what comes next? A brilliant strategy for your campaign!

So, when you speculate of bulk SMS service being the right medium for marketing, you should be aware of the following:

SMS is conveyed right away:

SMS take only seven seconds to get delivered. In addition, people carry their Smartphones along with them wherever they go and hence the advertised message is conveyed to them instantly. A survey has shown that almost 62% of Smartphone users check their phones as soon as they wake up and 79% of them check theirs in 5 minutes once they wake up. This is the reason why SMS is the winner clearly when it comes to the immediate communication.

Higher the open rate, higher will be your success:

Incredible though it may sound, but yes it is true that the average open rate of direct mail is just 27.2% and the direct mail has immensely higher opening rate which is 91% but the SMS has an opening rate that would drop your jaw. They have whopping 95% open rate. Pointless to say, higher the open rate, higher would be the success of your promotional campaign.

Minimum possible details are needed:

Those who opt for SMS marketing can select to give as little personal details as they want. If they just want to get the news of upcoming sales they just need to provide their mobile number and their name.

Environment-friendly way to go:

If lowering carbon emissions is your company’s motto as well like several other companies then bulk SMS is the way to go. Envelopes, stamps and other white papers, direct mails involve all these and hence they are not the right way to go, if you are environment friendly.

Higher engagement level:

As per the Direct Marketing Association, response rate of the direct mails is abysmally low. It is only 3.42%. People are 5 times more responsive to the SMS that they receive on their mobiles. Apparently, responding to the conventional direct mails is a cumbersome process. Completing form, finding envelopes, addressing and stamping is a process only a few would like to go through. Now, compare this process with answering just the SMS.

Contact Text In Bulk for best bulk SMS service and customer support.